Leader Board Ad

Monday, January 13, 2014

In 1943, This is how a woman fights!


These ads come from Good Housekeeping 1943. I like the promotion of the conversion of product manufacturers from household goods to wartime machinery. In this ad they seem to be preaching to women that their fight is not overseas, it is within their own materialistic desires. They must overcome the need for that new fridge until the war is over, and oh, buy more bonds. 
I wrote about a history of the Nash company here. Funny to see it pop up again with a much different look. 


 You've heard of Rosie the Riveter? Well, here's Wendy the welder. This would be much better if they just heralded her important work and not the brand she smokes, oh, and buy more bonds.

1 comment:

  1. My grandmother built B-29s. An probably smoked Chesterfields. http://www.retrohound.com/some-boeing-b-29-superfortresses-that-my-grandparents-helped-build/

    ReplyDelete

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